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What is Brand Activation?

If you’ve walked past a branded pop-up at a festival, stepped into an interactive booth at a trade show, or had your picture taken at a branded photo booth, you’ve experienced a brand activation firsthand. Traditional marketing is becoming easier and easier to scroll past. That’s why more brands are getting creative and putting their … Continued
10 of The Best Trade Show Booth Ideas to Attract Visitors

You’re looking to pay between $15,000 and $40,000 for a 10 x 10-foot booth (100 sq. ft.) at regional US business exhibitions (Highway 85 Productions). Imagine you pay all that money and spend most of the day standing there with maybe a few people popping by. According to our own data at Kande, the average … Continued
Exhibition Industry Statistics 2026

Global exhibitions produced $443.6 billion in total economic output across 2025, supporting 4,328,313 jobs worldwide as the sector entered a sustained expansion phase. Within the United States, trade shows and business-to-business exhibitions generated $16.4 billion in direct industry spending, with American companies allocating 40.8% of marketing budgets to face-to-face events. This report covers the metrics … Continued
10 Brand Activation Ideas That Actually Drive Engagement

The entire idea of a brand activation is to bring your brand to life. People need to literally live and feel your ethos vibe through your brand activation event. Knowing how to put one together and make it engaging without drifting too far away from your branding is the difference between it going as catastrophically … Continued
Photography Industry Statistics 2026

The global digital camera market is worth USD 24.8 billion in 2026, while photographers and smartphone users now share an estimated 5 billion photos every single day worldwide. From a resurgent compact camera segment to a wedding photography market pushing past USD 26 billion, the industry sits at an unusual crossroads in 2026: traditional gear … Continued
User Generated Content Statistics 2026

The global UGC platform market is on course to reach USD 8.48 billion in 2026, growing at a compound annual rate of roughly 28-29% – and Q1 2026 data shows UGC now drives conversions 6.73 times higher than non-UGC content, a 57% jump in a single quarter. User-generated content has completed its shift from social … Continued
Top 10 Creative Photo Booth Ideas

Everyone loves a photo booth at an event. From props like crazy wigs and obscenely oversized sunglasses to a standard photobooth with maybe a glitz-and-glamor frame, people never skip a photo booth. But at Kande Photo Booths, we take it a step further. We’ve helped our customers go into a new realm of creativity to … Continued
The Best Corporate Event Entertainment Ideas

Yes, a band or DJ in the corner is good for a corporate event (god forbid the room is filled with only the noise of business-related small talk), but it’s not exactly one that gets the room going. If we’re all being honest, it’s the free bar that brings the room to life. The reality … Continued
Corporate Event Statistics 2026

The global corporate events market is estimated at $369.65 billion in 2026, a sector reshaping how organizations connect, sell, and build culture at scale. From flagship industry conferences to intimate team-building retreats, corporate events now absorb a large share of business budgets worldwide, with the market projected to nearly double to $686.49 billion by 2031. … Continued
Brand Awareness Statistics 2026

Global advertising investment will surpass $1 trillion for the first time in 2026, yet the most pressing question for marketers is no longer how much to spend, but how effectively that spend builds lasting brand recognition. In 2025, the combined value of the world’s 5,000 biggest corporate brands exceeded $14 trillion, and the brands growing … Continued
Party Rental Industry Statistics USA 2026

The US party supply rental industry is projected to generate around $8.5 billion in revenue in 2026, supported by roughly 7,390 active businesses and 45,000 employees. Demand is anchored by an estimated 2.1 to 2.2 million weddings per year, but the customer base is broadening as corporate functions, birthday parties, and backyard events push spend … Continued
Event Industry Statistics USA 2026

The U.S. events industry is now valued at approximately $302.7 billion in 2025, with projections pointing to sustained double-digit growth through the end of the decade. Consumer appetite for live experiences has rebounded sharply from pandemic lows, with live sports spending up 25% versus pre-pandemic levels and concert ticket prices reaching an all-time average of … Continued